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At BP we are committed to making a positive contribution to
a cleaner environment. Cities are where air quality problems
are most acute. We are therefore making cleaner fuels available
to cities which have serious air quality problems.
Atlanta has been designated a 'serious' ozone non-attainment
area by the Federal Environmental Protection Agency. In the
Atlanta Metropolitan region there are over 3 million registered
vehicles. This and the population density in the region results
in the nation's highest vehicle miles traveled per day of some
36 miles.
and the reason BP is working to reduce emissions - Sulfur
inhibits the effectiveness of the catalytic converter in modern
vehicles.
http://www.bp.com/cleanerfuels/usa/index.htm
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